The platform is rolling out a new feature that enables them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the platform disclosed that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global launch. This advancement coincides with a surge in content created by AI, fueled by new AI video creators.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising channels on a popular video site only show clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, including digital art to informative clips, and we intend to provide users the option to see more or less of that, based on their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million media items are added to the platform daily, making AI content a minor portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of artificial media they view by using the “manage topic” option in the platform and choosing AI-made media. Further subjects that are already be adjusted under the tool include current affairs, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to label “realistic” AI-generated content, and it forbids malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will from now on attach an AI-generated watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This step is designed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The platform is also launching a two million dollar AI literacy fund for specialists and groups to develop learning resources about responsible artificial intelligence. This project will benefit charitable organizations specializing in educating coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, following discussion over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can shield workers by removing the most harmful content before it is viewed by humans. TikTok stated a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
